The Better Gift Shop x Nike Air Max Dn8 Drops Next Week
The revenge-inspired colorway is joined by complementary apparel and accessories.
Summary
- Better Gift Shop’s first partnership with Nike features a collaboration on the Air Max Dn8
- The sneaker showcases a white, grey, and blue gradient mesh, with icy blue accents, Better Gift Shop branding on the tongue, and a full-length Dynamic Air midsole
- Release is set to take place on June 13 exclusively via Better Gift Shop
Update: It’s been just over a week since Better Gift Shop teased its first Nike collaboration, featuring the Air Max Dn8. Now, Better Gift Shop has teamed up with Earl Sweatshirt, who stars in the newly-presented campaign. The shoe, which we previewed previously below, begins with a “Wolf Grey” base and features a 3M wave pattern throughout. Its lenticular tongue nods to the brand while drawing inspiration from a friend of the brand based in Japan. The shoe’s Japanese-based flair continues with the special shoe box’s art referencing animation cels.
Adding to the project is a new character, Revengie, who has been created as a limited edition plushie and vinyl collectible statue for lucky in-store shoppers to collect. The complementary apparel and accessories start with two Nike tees and a crewneck. New Era also enters the mix for a collaborative hat with Better Gift Shop. The brand has assembled its own basketball short and bandana collab with GeekOut as well, completing an entire head-to-toe look centered around the campaign.
Release begins via a launch party hosted at Art Gallery of Ontario on June 12, with RSVPs open now. As for the wider launch, sign-ups for early access open on June 6 and close on June 9, with June 13 serving as the global launch date. The Better Gift Shop Toronto flagship will offer pairs first at 10am EDT before remaining pairs go up for sale on the brand’s website at 12pm EDT.
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Original Story: Toronto’s renowned boutique, Better Gift Shop, is teaming up with Nike for a highly anticipated collaboration on the Air Max DN8, marking Better Gift Shop’s inaugural project with the Swoosh and the first Air Max DN8 collaboration since the model’s Spring 2025 debut.
The sneaker, boasts a striking design featuring white, grey, and blue tones, with a gradient mesh base that darkens towards the heel. It includes subtle icy blue accents on Nike’s mini Swoosh and lace loops, while the tongue proudly displays Better Gift Shop branding. The shoe is equipped with a full-length Dynamic Air midsole for enhanced cushioning, paired with a black and blue outsole.
This collaboration is poised to be a significant release for sneaker enthusiasts, capturing urban creativity while honoring Nike’s futuristic design DNA. While no official price has been announced yet, the Better Gift Shop x Nike Air Max DN8 is expected to launch sometime in 2025 via Better Gift Shop’s online store and in-store and potentially through Nike.com and select retailers.
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