Three years later, the pair is finally expected to drop.
PlayLab has had viral success with its out-of-this-world installations and concepts, but for founders Archie Lee Coates IV and Jeff Franklin, it’s the integrity behind the ideas that makes them cut through.
The much-anticipated “Alaska” colorway may be a re-release of the duo’s Europe-exclusive pair from 2018.
Co-designer and professional golfer Paris Hilinski dishes all on the new collection.
With Supreme signing on as a supporting sponsor.