New Balance Announces This Year's Celebration of "Grey Days"
Featuring new and beloved silhouettes modeled by Aminé, Cameron Brink, and more.
New Balance champions its signature color of “Grey” every May by hosting a special “Grey Days” event. This month-long celebration unites ambassadors and athletes as special products, events, and stories are all shared by the brand. As May has just begun, New Balance has announced its complete roster of drops, highlighting many of them in a lookbook featuring New Balance representatives such as Aminé and Cameron Brink.
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Looking closer at the lineup, releases are broken up into separate waves. Today, May 1, sees the collection’s MT10, 740, 1000, Fresh Foam X 1080v14, 9060, T500, as well as “Grey” apparel all dropping to kick things off. From there, the polarizing 1906L sneaker loafer drops on May 14 in its “Grey” colorway that we previewed previously. May 22 will then see both the new ABZORB 2010 and 471 silhouettes launch. The former is a contemporary take on ’00s runners while the latter looks back to the ’70s for inspiration. Andrew Reynolds’ Numeric 933 will go on to drop in its “Grey” rendition on May 26, just days before the legendary 1300JP returns to shelves on May 29.
Look out for all of these “Grey Days” styles to drop on their respective release dates via New Balance and select retailers at a price range of $40 USD to $330 USD.
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